Welcome
Friends of
It was so great to meet you!
We hope that you were able to pull a few "nuggets" out of our presentation today. To support you in your mission to becoming a social butterfly, we have uploaded some FREE TOOLS.
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Frequently asked questions
Do you recommend using Rumble in addition to (or instead of) YouTube for our video content?
Whew! Answering this feels a bit like stepping into a political debate....but here's our take. Rumble and YouTube are JUST TOOLS. Rumble's point of view is giving their users the "best video player on the market" and creating a space for EVERYONE to play. This, of course, is in response to YouTube (and others) censoring content. Many feel like Rumble gives conservatives a safer place to play than YouTube. That said....who is your target market and which of these tools are they on? With Rumble being so new...you may have an opportunity to introduce your market to it by using a parallel strategy (using both) and weaning them over to Rumble.
What about using different platforms to reach different generations?
Yes! When you know your target audience (and there is likely more than one) ...and you follow the strategy if knowing where THEY like play...you will likely have more than one tool to consider for your strategy.
I find that my Instagram posts with a photo of people do better than the ones that have a created graphic. Is this specific to my org. or is there research to support this/do you find the same thing applies to many orgs.?
Instagram is meant to be a window into your lifestyle. People want to take a peak at your authentic reality.That could be your company culture or your personal way of implementing your POV into every life, etc. On average, a candid photo (not to be confused with the recent trend of Plandid) will receive 156% MORE engagement and 320% MORE commenting than graphics. So, it's not just you ;-)
What are you using to manage your social?
We use Fanbooster by Traject. In fact, we gift an account to all of our clients (who need one). Other great ones on the market are Sendible, Loomly, and Sproutsocial. Like all tools, start with the strategy you need to support...then compare it to the features of the tool to make sure it works FOR YOU.
Do you have a preference of FB Live or putting videos together?
As a human, I like putting them together...because we can cut out all the embarrassing bloopers. Statistically, LIVE videos get more interest and attention than pre-recorded. That said, when doing a live, I recommend following a formula. We have one that we give to clients based on their goals/purpose of going live. I'll talk to the team and see if that is something we could put in the resource center.